Burger King is one of the world’s largest fast-food chains and the second-largest burger chain in Hungary. In 2024, our team won an invitation-only tender from Fusion Group, the operator of the Hungarian Burger King network, to revamp the brand’s local online presence. The new website is not just the official online platform of the fast-food chain but also a detailed and inspiring interface where visitors can explore Burger King’s offerings in depth, quickly and easily locate the nearest restaurant, and discover the brand’s innovative loyalty program.
During the development process, we conducted heatmap analysis to study previous user behavior, identify pain points, and design ergonomic and UI plans accordingly. The new website features a custom frontend interface, meeting the strict security requirements set by the global brand, while providing a high-quality experience for all visitors. Click here to explore the website!
