Popeyes is a globally recognized American fast-food chain with more than 50 years of history, known for its iconic chicken offerings and distinctive brand identity, which have made it a major international player.
We supported the brand’s entry into the Hungarian market on the digital side: the official Hungarian website launched simultaneously with the opening of the first local restaurant, with our team responsible for the complete UX/UI design and development. The goal of the popeyeschicken.hu brand site development was to create a modern, responsive interface that faithfully conveys the global brand’s visual identity while providing fast and clear information for Hungarian visitors.
Throughout the project, our focus was on brand building and supporting the brand’s initial market presence, ensuring that Popeyes’ digital appearance in Hungary is strong and consistent from the very first moment.
