Cellect is a Hungarian wholesaler specializing in mobile accessories, offering a wide range of phone cases, chargers, power banks, smartwatches, and smart home products from both international and in-house brands. As the first step in a broader digital transformation focused on marketplace integration, OANDER developed a new Shopify B2C store featuring nearly 2,000 products, designed to deliver an intuitive, device-specific shopping experience.
The Challenge
Cellect needed a user-friendly online store that would help customers quickly navigate its extensive product catalog. The project required advanced search functionality, intuitive product filtering, and detailed product pages, all while integrating seamlessly with the company’s existing ERP and inventory management systems. With a completed UI design already in place, our task was to turn the concept into a fully functional, scalable Shopify store.
Key Solutions
Custom Shopify Development
We implemented the provided UI design through custom Shopify theme development, combining native features, third-party applications, and metaobject-based data structures.
Smarter Product Discovery
An AI-powered search engine, advanced filtering, and a device selector help customers quickly find accessories compatible with their specific smartphone model.
Structured Product Data and AI Migration
We developed a flexible, PIM-like product data structure to support catalog management and future expansion. AI-assisted data migration helped organize and restructure nearly 2,000 products, significantly reducing manual work.
Seamless Integrations and Analytics
The store integrates with Cellect’s backend systems to synchronize inventory and invoicing, while supporting product distribution across domestic and international marketplaces. Google, Meta, and TikTok integrations, along with conversion tracking and analytics, were configured from launch.
Results
The result is a fast, intuitive, and scalable Shopify store that makes it easier for customers to find the right products for their devices. With advanced product discovery, structured data management, and seamless backend integrations, the new platform provides a strong foundation for Cellect’s continued digital growth and marketplace expansion.
